July 3, 2024

Unpaid Endorsements: When Golf Pros Defect From Their Sponsors

When a pro golfer uses clubs from a company that pays them, that’s an endorsement. But when a pro uses a brand — perhaps even their sponsor’s competitor — without being paid, that’s 100 times the endorsement. It reveals their true preference when bags of money aren’t influencing them. In this article, we analyze the [...]

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